Monday, September 28, 2009

eCPM - What It Is And How To Use It

I have been asked this question several times and noticed it posted recently so here is a quick explanation of what the eCPM means in adsense. I also calculate this for my other contextual advertising programs as it a very useful tool.

eCPM is "effective cost per thousand." The m is a holdover, I'm assuming, from manufacturing where it is "cost per million." It is basically estimated earnings for every thousand impressions received. Don't be fooled by excessively high numbers at the start because as your sample size, i.e. impressions, increase your eCPM will most likely drop.

eCPM is calculated by dividing your earnings by your impressions in thousands.

earnings
-------------- x 1000 = eCPM
impressions

I use it to compare ad units to help find optimal color, size, left/right placement etc.

example:

ad unit 1 has 500 impressions with earnings of $2.00 giving you an eCPM of $4.00. ad unit 2 received 400 impressions with earnings of 1.75 for an eCPM of $4.38.

This means that if you received 1000 impressions for ad unit 1 you would earn rougly $4.00 and for ad unit 2 roughly $4.38. Assuming your sample size is large enough to give you statistical significance it would be to your advantage to switch to ad unit 2 as they would generate more revenue per thousand.


hope this helps

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Shel Israel, Author & Social Media Expert, Discusses Twitter

Watch Shel Israel, Author and social media expert, discus Twitter &its far-reaching potential in the business world.

Shel Israel's Twitterville Part 1



Shel Israel's Twitterville Part 2



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Methinks We Doth Protest Too Much? Do You?

Have you all seen this video of a flash mob protest @ a Bay area Whole Foods? Sorta funny. What do you think? Do Americans protest too much or not enough? Have you ever been involved in a peaceful protest? Not peaceful?



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Thursday, September 24, 2009

Beer Makes Your Blog Better!

Yep...After a very short meaningless totally anecdotal study, I have decided that beer makes my blog better. How, you ask? Well let me explain.

For those of you who drop by on a regular basis or subscribe to the feed and read that way, you may have noticed that I haven't posted much on many of my blogs recently. Since the middle of November I have been very busy and just have run out of time. I just have waaayyy to many projects going, and have been eliminating superfluous time-consuming ones since the first of the year. I made the mistake of getting too many irons in the fire and have been paying the price. I was on vacation quite a bit from the middle of Nov through the end of the year and just didn't have time to get to everything. I realized I was just spread too thin to really be enjoying the fruits of my endeavors and decided to begin a New Year's pruning.


Mr. Beer - Makes A Great Gift!


During the process of looking over data and analyzing projects from my blogs, affiliate marketing, various ebay projects, and others I noticed a loose relationship between blog posting and success and my affiliate work with Mr. Beer. During the times where I have been running Mr. Beer affiliate campaigns my blogging has been more frequent and consistent and my blogs have been more profitable.

Do the two things really have a relationship? Or is it just that while I was running Mr. Beer campaigns I was more focused online in general? I honestly am not sure. I am always running affiliate marketing campaigns and really can't figure out why that the several times a year I really focused on Mr. Beer that the blogging got better as well. I did not find the same type of relationship with my other affiliate campaigns. Also, Mr. Beer, is not my most successful of campaigns.

While not really able to get to the root relationship, if any, I have come to the very scientific conclusion that beer in any form makes a better blog. It doesn't matter if you are blogging about it, blogging while drinking it, blogging after drinking a ton of it(okay well maybe here it might be detrimental), or blogging while selling it, Beer makes for better blogs! That is my story and I'm sticking to it. What are some beer and blogging stories you have? Have you ever blogged drunk?


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Wednesday, September 23, 2009

Obama in CGI

Watch Obama deliver the opening address to the 2009 Clinton Global Initiative



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Tuesday, September 22, 2009

Interesting Men Prefer Campbell's Cream of Mushroom Soup



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Got Beef? La Cense Beef - My First Hand Review


La Cense Beef

 Step 1 - First Hand Product Review

La Cense Beef has been one of my most successful affiliate program MTD for August. I ran two ads with different keywords and had great success. Right now they are running a special for first time customers. Get 4 free steakburgers with purchase of $75 or more from La Cense Beef when you use the coupon code ATSB75! As with all of my most successful affiliate marketing programs, pay attention this is a key to success, I ordered the product and tried it out. I don't want to just put some ads and links out there about something I have not tried myself. Well, I must report that La Cense steaks are on par with some of the best steaks I have ever had. Grass fed beef tends to be leaner than grain fed and so cooking time becomes a bit more critical. I have to admit the first steak I cooked I overdid it a bit. Hey I was watching the Cubs game :). Well after this first trial and error the results were wonderful. The taste of the steaks and burgers had a very deep and hearty beef flavor. Well I'm no food critic, by any stretch, but I do love gourmet foods and have tried many many steaks. I have to say that these steaks are the best steaks I have ever had delivered. I highly recommend them.


La Cense Beef


Step 2 - Ride The Buzz Wave With La Cense Beef

For some of you who have known me for a while you know that I have been pretty successful online using affiliate marketing. Affiliate marketing is my #1 income stream online. This blog is catching up though much to my delight. One of my keys to affiliate marketing is to ride the buzz a product is already generating to affiliate success. I wrote an article a while back called Boca Java, Rush Limbaugh And Affiliate Marketing detailing a bit my buzz strategy to make money in affiliate marketing. La Cense Beef has been generating considerable buzz as of late. It is all over the place. It has gotten rave reviews, by Better Homes & Gardens, Bon Appetit, The New York Times, Saveur Magazine, and even got a mention by Elizabeth Hasselbeck on The View. Heck it is even being talked about on youtube.

Taking advantage of opportunities like this can be very beneficial for you as a blogger and affiliate marketer. Utilizing your advertising space and keyword ads to market hot products and taking advantage of buzz that is being generated elsewhere is great way to boost earnings. Be prepared to take advantage of opportunities like this to maximize your affiliate marketing income.

That is it. Trying out products and taking advantage of buzz. Two of my key strategies to making money through affiliate marketing. What are some of your affiliate marketing successes or strategies? Have you had a successful campaign? What did you do to make it that way? Let the discussion begin!


Yours Truly
C “has to stand for Chow” Man

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How To Spread A Rumor

Got some information you want to circulate quickly and extensively? Learn what it takes to get people to pass it along.



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NY Gov Paterson Says Despite Pressure He Isn't Dropping Out



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Watch Obama Deadpan on Letterman



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