Tuesday, January 15, 2008

A Valentine's Day Affiliate Marketing Bidz War

I just wanted to talk about the differences in campaigns for the same advertiser, and why you may or may not use each one or the other. I am going to examine 3 different types of campaigns. The advertiser I am going to use today is Bidz.com. I picked them because I have multiple partners that offer campaigns and we do have Valentine's Day on the way. If you haven't read my articles on the Benefits of Multiple Affiliate Campaign Partners you should take a minute to check it out and then read this article.

Bidz.com Short Form Conversion
Action: Converts on 1st Page info submit
Payout: $6.00 / lead

This campaign pays out without a purchase which can be a plus. The only thing required on this is for a person to sign up for a Bidz.com account. The payout though is only $6.00 per sign up. This wouldn't be bad for PPC campaign as in my experience you will get a much higher conversion on sign up than on actual sale. If you find you are getting a ton of clicks but no sales you would probably want to switch over to this campaign and probably see your commissions improve.

Bidz.com CPS % Campaign
Action: Converts on User Purchase after Registration has taken place
Payout: 16% Per Sale
Action Referral Period: 30 day(s)

This campaign pays a percentage, 16%, of each sale. Once an individual signs up and actually makes a purchase within 30 days of registration you get paid. The drawback on this is that honestly a 30 period isn't the greatest as many offer 45 and as high as 90. Another is that there actually has to be a sale. As I said you will get a higher conversion of sign ups than actual sales, and if the affiliate has a small to medium average sale the percentage may not be that much. My experience with Bidz.com is that between this and the first option you will almost always come out ahead with the fixed $6.00 per sign up. The average sales just aren't high enough to make up the difference in conversion between the sign ups and sales.

Bidz.com Fixed CPS Campaign
Action: Converts on User Purchase after Registration has taken place
Payout: $30.00 Per Sale
Action Referral Period: 30 day(s)

This campaign pays a fixed $30 per sale. Once an individual signs up and actually makes a purchase within 30 days of registration you get paid. The drawback on this is the same 30 period and of course the necessity of the sale. Again you will get a higher conversion of sign ups than actual sales. The advantage of this campaign over the previous two is the high payout. You would need 5 conversions on option 1 and a $187.50 sale on the 2nd campaign to equal the payout on this one. The average sale on Bidz.com isn't close to $187.50. This option for me and how I market the best option.

The reason I showed you all three is that payout terms can vary greatly amongst Affiliate Networks and you can once again see the Benefits Of Having Multiple Affiliate Networks. It does depend somewhat on your marketing strategy and style. If you do email, paid search, or organic search this will have an impact on conversion. It is all about having options and finding what works for what you do.

later all and have a profitable and productive blogging day

Get more profitable and productive information by subscribing to my FEED and my newsletter! or clicking the links below to bookmark my site, or add me to your favorites.

No comments: