Tuesday, January 22, 2008

Diamonds Are A Man's Best Friend

I know I changed that saying up a bit, but think about it. When a man has no idea what to get for his wife or girlfriend he can always get a diamond. When a man screws up and needs to apologize, other than a sincere about face, nothing says I'm sorry like a few sparkling carats. As Valentine's Day approaches there will be thousands of guys racking their brains trying to come up with a gift idea. Quick tip, give up and buy her a diamond ring, necklace, ear rings, bracelet, something with a real diamond sparkley thingy in it. That way you can just chill out, relax, and enjoy the Super Bowl...

I have bought quite a few pieces of diamond jewelry online and have been extremely happy with my purchases. The key really is buying from a well known reputable place. I wouldn't recommend swindley-diamond-store.freewebs.com. A brand name or well known established site is probably your best bet. Just a tip though so take it or leave it.

I was introduced to a new online diamond retailer today Ciara Diamonds. I hadn't heard of them before so I stopped by the website to check them out. Ciara Diamonds is not yet open for business. I still poked around the site for a bit to see what information I could glean about them.

At first glance the site doesn't look too bad. The layout is very user friendly and the color scheme and graphics are nice. According to the site they are dedicated to customer satisfaction. A good thing to be dedicated to but their customer service page still points to a contact us page that still has the "lorum ipsum" filler text and nothing else. I'm sure though once they are completely live that will be taken care of. Their also aren't yet any diamonds to look at, but once open, they assured me that there will be a huge selection of expertly cut diamonds and a search tool with a variety of search options. They are only going to sell certified diamonds which is a plus for the consumer. They also are going to offer free shipping and free returns.

The thing that caught my attention was their guarantee. They offer a Three-year Diamond Insurance Guarantee. They say that within three years of purchase, you may return the ring for any reason. The diamond you return within three years will be valued at the price you paid for it. That is an innovative idea to the diamond industry and if upheld would allow customers to always shop with risk-free confidence. The only drawback I see is that with the relatively new nature of the site and company people might be a bit leery and think that if it is too good to be true it probably is.

My overall first impression is that the site is going to be very well presented and offer a great selection of high quality certified diamonds with free shipping. They are going to offer a phenomenal Three-year Diamond Insurance Guarantee with free returns in the event you need it. I think that given a bit of time to establish their reputation Ciara Diamonds will be an online diamond retailer to be reckoned with.

later all and have a profitable and productive blogging day

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