Tuesday, August 21, 2007

Internal Links, Anchor Text, SEO, & Reader Loyalty

Internal page links are an area over which you have complete control yet many people don't pay enough attention to them. You have the greatest control over links from within your own web site so take advantage of that control. Sometimes it is hard to control how others link to you, but you can always do a good job of providing great links to yourself using internal site linking.

Here are some rules to follow when creating your Internal Page Links.

Make sure that the anchor text for you link is relevant to your target page

Whenever it is possible use words similar to those expressed in the title of the target article or page you are linking to. Make sure the anchor text is relevant and that the link title and the title of the article, post or page match the main keywords of the target page. Having a few of those ubiquitous "click here" links scattered around might make you look a bit more natural, but for the most part your links should describe what is on the other end of the link. For example if I wanted to link to one of my previous posts about Transforming Your Blog By Changing Yourself I could type in a link that looks like this.

Read my post Practice - Transforming Your Blog By Changing Yourself - Part 1 here.

It would be more profitable and productive however to use the title of
the post which includes good keywords as the anchor text for the link. Here is
the way it should be done.

Read my post Practice - Transforming Your Blog By Changing Yourself - Part 1.
This type of linking has a large impact on how you will rank for keywords. The more you link internally using specific keywords and to relevant content the higher you will rank for those keywords.

Use the title tag and use the main keywords from the target page

The title tag in a link is not as important as the anchor text, but many search engines still place quite a bit of weight on it. You can also make up a bit for a not-so-hot anchor text with good title keywords.

<a href="http://cmansmoneypages.blogspot.com/"
title="Cman's Money Page - Profitable Productive Blogging - Make Money Online With Cman"> Cman's Money Page - Profitable Productive Blogging</a>
Internal linking when done right will not only boost your standing for your keywords but also will encourage people to continue reading other content on your site. When posting on a topic that you have posted on in the past you should always include link(s) back to your previous posts. When people start clicking links on your site they move from being simple readers to being actively engaged in your sites content.

later all and have a profitable and productive blogging day

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Florchakh said...

Alright. Now tell me - to use nofollow in internal linking when links are doubled, or not =)

Proletariatof1 said...

from my conversations with google nofollow doesn't apply to internal links.

Anonymous said...

another good post cman thanks.

Proletariatof1 said...

hey diggy good to see you back around. Like what I've done to the place?

Lori aka A Cowboy's Wife said...

I have never utilized this to it's full potential ,but will be, as soon as I redo my money blog. I guess I should do it on my other too.
Cman is good, Cman is wise

Proletariatof1 said...

It really made a difference for me in time people spent on site, return visits, feed subscriptions, search rankings, etc...